Worcester Ice Center


  • Provide a design-build cohesive signage system that provides visibility to a major highway, that provides electronic messaging, recognizes tenants and participating teams and a value-engineered interior wayfinding and identity sign system.
  • The proposed sign system exceeded by right sign allowances and required a master plan for approval beyond allowed sizes.
  • The signage was discussed and approved very late in the construction process and required expedited manufacturing and installation services.


  • Sunshine designers provided award-winning design criteria on an accelerated schedule. They worked in concert with Ice Center lawyers to formulate an acceptable plan for government approval.  
  • Engineering challenges for banner bracketry and main identity, tenant installations were resolved.
  • Fabrication and installation schedules were accelerated to a “24-7 environment” to accommodate the existing production schedule and infusion of the Ice Center project.
  • Constant contact with Ice Center officials, general contractor personnel, sub-contractors, tenants and code compliance personnel was prioritized to facilitate accelerated schedule.
  • Company President became a point of contact for urgent matters and functioned as quality control person.

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