In the time of COVID-19, many consumers are spending less time in public and becoming more efficient when they shop. That means businesses, particularly small, local businesses have less time in front of the consumer. Here are some considerations in strategizing how to attract your customers back: Be Transparent: Customers don’t need you to be everything to them, be real, and keep them in the loop about your offerings and how you’re responding to the pandemic. Be Service-driven: More than ever consumers are concerned with their health and safety. Respond to these rising concerns through applicable services like: Delivery, special shopping hours for the elderly, or immunocompromised, curated services based on known customer preferences. Get Online: The digital age is here and consumers are research-driven, with information on competitor offerings at their fingertips. Make sure your Google Business page, website, and any e-commerce platforms are up to date and functioning at optimal speed. Stay current on your website and social media such as Instagram or Facebook with this information! COVID-19 Compliant Signage: Clear signage can set you apart from the competition. Customers are more likely to shop during this time at businesses where they feel safe. Setting clear parameters around the shopping experience is key to quelling COVID-19 related fears in public. Signage should: DIRECT- traffic flow and social distancing INFORM- communicate safety protocols and procedures MITIGATE- reduce community transmission through relaying COVID-compliant strategies MOTIVATE: demonstrate a safe new approach to the shopping experience Check out some of our COVID-19 signage here!