Signage is crucial for your business because it represents your brand, helps to market your products, and communicates with your customers. There are many different types of sign, each with a specific purpose. Signage can drive sales, increase brand loyalty, attract potential customers, and set you apart from your competitors when used correctly. Signage styles vary from industry to industry. And because signage coveys subtle but vital messages, it is essential to choose suitable types of signs for your business. In selecting the right images or logo, it is also necessary to think about letters, a color scheme, size, visibility, and how signage styles can represent your core values. In the end, consumers will associate your signage with your brand. Choosing business signage is a significant investment. But this excellent advertising and marketing tool is only effective if people and customers can see it and understand your message. That is why we have put together a helpful guide to the different signage styles and how to use them. This article will help you understand the benefits of signage and the best practices for your retail signs. What is Signage? Signage is any kind of visual display used to convey information. For example, informational business signs can help people make decisions, know how to act, or provide advice. Other types of influential signage can contain marketing information to encourage the reader about the benefits of a product or service. Business signs are often the first interaction that a potential customer has with a company. For example, external business signs or storefront signage usually represent the brand image. There could also be signage with the intent to entice consumers into the store. Most types of retail premises have a wall sign or a pole sign. Business Sign can also use various forms of media to communicate with consumers. Types of signage can include monument signs, wayfinding signs, pole signs, and A-frame sidewalk boards. Digital signage is the newest form of displaying information. It can include LCD screens, giant LED billboards or electronic paper displays. Primary Groups of Signage All types of boards for advertising can be divided into five primary groups—digital, outdoor, informational, persuasive, and compliant signage. Digital Signs Displaying multimedia content or videos is one of the best and most effective types of signage. It is straightforward to change messages or advertising depending on your marketing goals. However, digital signs isn’t limited to displaying visual images. Touchscreen displays have many uses to engage with customers. For example, digital touchscreens can be used for wayfinding, interacting with social media, or showcasing your products. Outdoor signage Outdoor signs are the single most important type of signage your business needs. Outdoors signs put your stamp on your premises. But strategic outdoor signage can do more than tell consumers where to go. A variety of signage styles can be effective tools to entice customers through your door. Informational signage Informational signs are usually necessary to help customers navigate their way around buildings or outdoor areas. When customers can find what they are looking for easily, they will spend more time in the store and are more likely to return. Informative signs can be at eye level, on tabletops, attached to ceilings, or in windows. Persuasive signage Signage using persuasive language helps affect shopping behavior and promotes impulse sales. These persuasive signs can direct consumers to new products, showcase new items, or advertise special promotions. Compliant signage Installing signage to comply with the Americans with Disabilities Act (ADA) is vital to make visiting your premises enjoyable for all persons. Informative signage can inform disabled individuals about accessible features or areas designed for people with particular needs. Also, signs that include braille and tactile characters must be throughout indoor spaces and adhere to the ADA guidelines. Different Types of Signage & Their Uses Here are the different signage possibilities you can use to boost sales, improve customer experience, and provide a better service to your customers. Here are ten different kinds of signboards and outdoor signage that can benefit your business. Window signs Visuals displays in windows have a wide range of applications. Typically, the graphics and lettering are printed on vinyl or perforated vinyl and fixed to the store window. The only constraint with using vinyl window signs is your imagination. Also, a visually appealing window sign can become the décor for your storefront. Pylon signs A pylon sign typically sits on the top of a pole and can feature signage in the shape, size, and height of your choice. For example, pylon signs could direct customers to a particular business or advertise a range of businesses in shopping complexes or office parks. Monument signs Monument signs are freestanding signs that sit low to the ground or at eye level and usually have the business or establishment’s name or directions. Channel letters Channel letters are an excellent way to display your organization’s name or logo. Channel letters can use halo lighting, LED lights, neon lighting, or floodlight illumination. Pole signs As the name suggests, pole signs are a type of signboard attached to an upright pole. The pole sign usually only displays the company name and is helpful for organizations where pylon signs are impractical. A-frame sidewalk signs A-frame sidewalk signs are ideal for businesses that have a storefront on the street. A frame signs are versatile because you can place it wherever you need to. You can use these types of signboards to inform about opening hours, promotions, directions. For restaurants, A-frame signage is usually used for menu signs. Vehicle graphics The ultimate portable signage for your business is to have vehicles with your business name, logo, and other information printed. This mobile advertising is a cost effective to advertise your business compared to other signs. You can brand a vehicle graphics with specialty signs to promote your company wherever you are. Wayfinding signs Wayfinding signage helps customers navigate outdoor or indoor areas. For example, in car parks, you can direct to exits and entrances. Also, in large buildings—shopping malls, hospitals, or office buildings—wayfinding signs prevent people from getting lost. Menu boards Hospitality establishments such as restaurants, takeaways, cafes, and bars can benefit from menu boards. The promotional signboards can be indoors or outdoors and use the type of signage lettering that matches the brand. Menu boards typically inform customers of special offers or daily specials. The menu signage can be static-printed boards, erasable boards, magnetic boards, or digital posters. Safety signs Most businesses are required to display safety signs to warn of hazards or provide direction. Examples of safety signage include fire escapes, danger, electrical safety, or biohazards. In addition, A-frame safety signs are helpful to warn about trip or slip risks when cleaning is in progress. The Purpose of Store Signage Store signage serves several purposes. Exterior signage can attract the attention of potential customers, and interior signs can contain promotional or advertising content. Retail store signage can also guide customers and help them locate merchandise. In essence, store signage can boost sales and be helpful to customers. Let’s look in detail at the purpose of store signage. Exterior signage for advertising and marketing The most common reason to install different types of outdoor signage is to increase footfall and drive more sales. In addition, various signage boards such as billboards are excellent marketing tools to grab people’s attention. Other advertising and marketing signs include building wraps, public transport advertising, or on-site interactive signs. Advertising and marketing signage is a crucial way to establish brand recognition. By using eye-catching signs and information signage, you can reach out to potential customers to encourage them to visit your store. Other forms of marketing signage can advertise services and products or communicate your brand values. Outdoor signage to increase footfall and new customers You can use various types of signboards and visual displays to help customers find your business. For example, a large sign displaying your business logo and brand name will be instantly recognizable. This informative sign will direct shoppers to your premises. Additionally, clever use of window graphics can arouse a passerby’s interest to enter your store out of curiosity. In-store informational signage Signs inside your retail premises are ideal for improving customer flow, directing to entrances or exits, providing helpful directions, and informing about promotional deals. Wayfinding signage also helps to reduce customer frustration in large stores and shopping malls. You could liken informative signs in retail to labeling drawers to know the contents. As a result, you can find what you are looking for fast without opening every drawer. Similarly, placing identification or directional signage above eye level can help shoppers quickly find what they are looking for, thus improving customer experience. wayfinding signage don’t have to be limited to visual displays. For example, Braille signs can provide tactile support for people with vision impairment. Benefits of Signage for Retail Signage in retail premises is an effective marketing tool and is great for customer experience. Business owners can use signage to showcase products or inform about special offers. Additionally, communicating key messages to customers benefit both shoppers and store owners. Finally, appropriate signage can result in increased revenue greater customer satisfaction. Here are a few ways your retail business could benefit from improved signage: Cost-effective marketing—Enticing signage with directions, promotional content, or branding is an inexpensive way to get noticed. You can build a recognizable brand by using consistency across your advertising, signage, online presence, and social media. Better customer communication—Signage makes it easier to communicate unobtrusively with customers. Retail signage can help customers find what they are looking for, encourage impulse purchases, and affect shopping behavior. Increased sales—By improving promotional signage and implementing digital posters, you could boost sales while at the same time serving your customer’s needs. Best Practices for Your Retail Signage Installing different types of signboard is only helpful if it’s effective. Clear and concise signage that communicates specific messages will provide you an excellent return on investment. How can you ensure that signage achieves your goals? Here are a few helpful tips on making the best use of signboards: Be specific—Use specific details in clear and concise language to inform about services, products, or give directions. This is called narrowcasting. Keep it simple—Try to get your message across so the reader knows what to do in five seconds or less. Remember, signs, icons, and visual aids can say more than words. Use headline text—The best practices for writing clear signage involve hierarchy. Use a headline, short explanation, and call to action. Use as few words as possible to convey your message. Include a call to action—Ensure that the customer knows what to do after reading the sign. It’s OK to tell them what to do. Make the sign standout—Pay attention to the types of signboard lettering and colors to make sure it’s legible, creates impact, and can easily be seen. If you have any questions or concerns about choosing the right sign for your business, Our sign company always here and happy to help. Contact us online or call us at 508-859-7814 for assistance.