A well-designed commercial building sign for your business is an ideal way to attract more customers. Exterior building signs provide a way for people to identify your business location quickly. However, the commercial sign doesn’t just convey information. The enticing outdoor building sign can incorporate business logos, color schemes, eye-catching graphics, and advertising to promote your brand. Wayfinding signs, pylon signs, and more The storefront or office exterior signage can make you stand from your competitors. Therefore, choosing the right type of custom sign for your building is crucial. But what kind of commercial building sign do you need for your business? There are a wide variety of exterior building signs, each with advantages. Knowing the purpose of each type of commercial signage can help you make the right choice. For example, pylon signs and monument signs are ideal for directing motorists to a parking lot. Or illuminated or electronic signage can make your business location stand out. On the other hand, outdoor channel letters for buildings are ideal for branding your building premises. At Sunshine Sign, we design and produce custom commercial building signs for all types of businesses, large and small. We have put together this helpful guide to outdoor commercial signs to help you decide on the best style for your business location. Storefront or Office Exterior Sign Every business in a brick and mortar premises needs outdoor signs on the building. Exterior office or storefront sign typically use channel letters to create a three-dimensional, modern, finished look. The letters can be produced using a variety of durable materials, typically metal or vinyl. Custom business outdoor signs for your building can incorporate your branding and logo. This way, clients and potential customers will locate your premises with ease. Additionally, it’s a good idea to consider the type of lighting you require to make your signage shine. Channel Letter Signs A large exterior sign using block channel letters is an excellent way to get noticed. The outdoor letter on the building boldly displays your brand. Usually, the channel letter sign uses 3-D letters to spell out your business’s name, display a logo, or slogan. Blade Signs A blade sign attached to a building’s façade is a great way to attract more customers. The blade sign projects from the building and is mounted perpendicular to the building’s wall. Because the signage is highly visible on a sidewalk, it can result in more foot traffic for your business. There are a variety of projecting signs for creating an attention-grabbing outdoor sign. Some types of blade signs include the following: Swinging panel signs with displays on one or both sides Double-sided hanging signs Box cabinet signs Aluminum blade signs with dimensional lettering Three-dimensional signs Custom-made blade signs incorporating your logo and business name Illuminated Outdoor Commercial Building Signs When choosing the type of commercial signage for your building, it’s vital to consider illumination. A wide range of lighting design options on your outdoor building signage can create a stunning visual impact at any time of day. Modern signs can also use LED technology to ensure a cost-effective solution For example, the building’s exterior sign can incorporate backlighting to make your business stand out. Illuminating channel letters or dimensional letters ensures people notice the sign in low-light or dark conditions. Or by incorporating internal lighting in a blade sign, you can give your commercial sign high visibility. Illuminated building signs are not only for low-light environments. For example, they are ideal for shopping centers to increase the visibility of a store. Canopy and Awning Signs Custom business awning signs can enhance the appearance of your building. Protective canopy signs and awnings incorporate canvas fabric or vinyl with your design, logo, branding, and color scheme. The awning sign creates a decorative overhang at a business entrance or storefront, giving the building an attractive, professional look. Additionally, the canopy provides some protection from the elements. If necessary, we can incorporate LED or fluorescent lighting into the design to increase its effectiveness. Also, canopy and awning signs are an ideal temporary solution where permanent signage is not required. Exterior Signage with Electronic Messages Modern technology allows professional sign companies to create highly effective, high-resolution electronic building signs. The digital outdoor building sign can display moving pictures or videos to grab people’s attention. This type of building sign is ideal for a business that frequently changes its display messages. You can use an electronic sign to make your business stand out from the surrounding buildings — something that’s crucial in a busy environment. Custom Address Signs for Buildings Every building should have an address sign so that customers know they are in the right place. Address signs should be easy to read and visible from a reasonable distance. Depending on your particular needs, the business address sign can be made from metal, weather-resistant vinyl, stone, or wood. It is also possible to incorporate braille and tactile raised characters to make signs ADA compliant. Other Types of Exterior Business Signs Commercial signs attached to a building are essential to help people locate your business. However, other types of exterior signage are helpful in certain circumstances. For example, suppose your business location is off the street or in an extensive retail park. In that case, wayfinding or outdoor advertising signs are a good idea. Pylon Signs Pylon signs are tall, freestanding signs that are not mounted on a building. The signs usually incorporate illumination to make them highly visible from the highway. Pylons signs are helpful when there are multiple businesses in a retail park. Monument Signs Monument signs are low-profile signs that are usually at eye level. The outdoor signs generally contain the organization’s name, logo, and brand. However, monument signs are ideal for traffic control, wayfinding, and general information. Pole Signs Also called post signs, the signage usually consists of a hanging sign mounted on a single post. Usually, a pole sign only has the name of one business and may or may not be located close to the building. Contact us today for indoor and outdoor signage Do you need an attractive, professional commercial building sign for your business? Contact us today for a free consultation.