A monument sign is an excellent way to get your commercial premises noticed. Monument signage is highly versatile because the style and design can match your brand and increase your visibility. And there are many styles of signs to choose from. Most contain your business name, logo, and information for your customers. For businesses without a readily visible front, a well-placed monument sign can mean the difference between someone driving past or stopping to visit your location. What is a Monument Sign? A monument sign is a ground-level sign that a driver notices or a person passing by can easily see the business information. It is typically made from brick and mortar construction, stone, stainless steel, plastic, or other durable materials. Commercial monument signs can also have LED displays or lighting to capture attention. A free-standing monument sign shouldn’t be confused with a pylon sign. Pylon signs are typically mounted high up on poles so that they are visible from a distance. However, monument signs for buildings are designed to be read at eye level and provide a direct line of sight information. Building monument signs are typically at the entrance to a parking lot or close to the main entrance. Apartment monument signs create an excellent first impression of the complex. Types of monument signs Freestanding outdoor signs at eye level are helpful for several purposes. First, the sign design allows business owners to match the display with the building front. Second, the sign design can be used to display vital information for the business. In all cases, a sign company such as Sunshine Sign can provide advice on suitable signage for your property. Here are some common types of monument signs: Single building monument signs: This type of sign is helpful for a stand-alone building. It indicates stability and permanence and helps customers quickly identify your business. Multi-tenant monument signs: These signs are helpful in strip malls, outside office buildings, or industrial parks. Visitors to the location can see where a business is located and which businesses operate there. Illuminated signs: LED signs create the greatest visual impact day and night. The illuminated signs are easy to install and cost-effective to maintain. Outdoor directories: In expansive retail parks or campuses, a map or directory at eye level can be helpful for visitors. Benefits of monument signs Signage is a basic form of advertising to increase business visibility. Monument signs have a vital role in conveying location information to the public. In addition, professional ground-level business sign design creates a lasting impression on customers. Here are four benefits of having a monument sign on your premises: Monument signs increase visibility Without an appropriate clear sign close to a sidewalk or road, potential customers may pass by without stopping. Monument signage that includes a multi-tenant directory or a wayfinding guide can also help visitors find your business quickly. Therefore, you may see an increase in foot traffic after installing an easily noticed monument sign. A sign to match your brand Monument signs can be constructed to match your building. Construction details can include stucco features, fancy brickwork, imitation stone, or another durable material. The result is the monument sign design that gives your business a consistent look. Outdoor signs boost marketing Signs that are in the direct line of sight are excellent for maximizing your marketing strategy. When you have a consistent brand across all channels, including signage, consumers easily recognize your business. This means that your well-designed monument sign will be instantly recognizable, even if only seen briefly. Low-maintenance and durable Commercial outdoor signage becomes part of the local landscape, and it is easy to maintain. Simple, elegant signage constructed using durable, weather-resistant materials will look inviting 24/7, 365 days in the year. Additionally, monument signs with LED illumination are a cost-effective way to strengthen your brand. What is a monument sign use A freestanding sign at ground level has many purposes. For example, business venues with an off-street location or in an extensive industrial park or strip mall can use ground-level signage to attract more people. Another signage option is to use changeable boards or electronic displays. This type of sign is useful for promotions or providing necessary information. The types of businesses and organizations where a ground sign generally increases footfall include the following: Stores and retail outlets in sprawling retail parks Organizations or businesses located off the main highway Places of worship Hospitals and hospital parking lot Restaurants, cafes, and diners Hotels and motels Banks and financial organizations Gated communities Apartment buildings Does my business need a monument sign? It is easy to determine if your business would benefit from a monument sign by asking yourself this question: “Does my business need greater visibility?” If the answer is yes, you need a ground sign with a low profile to increase footfall or ensure that someone doesn’t drive past your business. Are monument signs landmarks? Installing monument signs at the entrance to parking lots can turn the sign into a landmark. A strategically placed outdoor sign can become part of the landscape and be easy to recognize. For a monument sign to become a landmark, it should be eye-catching and unique yet simple. You can then refer to your sign as a landmark when giving directions. At Sunshine Sign, we know the importance of having a tasteful, stylish, and professional-looking monument signage design. we help you in selecting a best material and display combination. Getting the right exterior sign is an investment because the sign becomes a crucial asset to set you apart from your competitors. Ready to get started on your branded monument sign? Contact us today for a free consultation.